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Simon Lester Featured in Irrigation Leader Magazine

Our New Product Introduction Manager, Simon Lester has been featured in this month’s Irrigation Leader magazine, you can read the article, below.

Concrete Canvas has a new solution to eliminate seepage loss: a flexible, concrete-filled fabric that hardens on hydration to form a thin, durable, waterproof, and lower-carbon concrete layer. In this interview, Simon Lester, Concrete Canvas’s new product introduction manager, introduces CCX, the company’s next-generation roll-it, lay-it, and spray-it solution that allows customers to line their own canal or ditch in a day.

Simon Lester Irrigation Leader Cover

Irrigation Leader: Please tell us about your background and how you came to be in your current position.

Simon Lester: I was born in Cape Town, South Africa, where my father worked as an accountant for 50 years. Having attended school and university in South Africa, I got my undergraduate in psychology and geography. I then spent a couple of years traveling overseas, teaching English in Taiwan and backpacking through Southeast Asia. While backpacking, I decided to go back to university to get a civil engineering degree. After graduating in 2005, I went into construction, working predominantly on concrete structures for highways in Swaziland. In 2010, I was looking for an alternative for a canal lining project we were bidding on in Swaziland when I came across an advertisement for Concrete Canvas. I flew to the UK and met William Crawford and Peter Brewin, the inventors and owners of Concrete Canvas. I immediately fell in love with the product and became a distributor for Malawi, Mozambique, Swaziland, and Zambia.

At this stage, I was focusing predominantly on using Concrete Canvas for the lining of irrigation canals on sugar estates. These estates had a mixture of unlined and geomembrane- or concrete-lined canals. Working with these clients on a number of initial projects provided me with the opportunity to understand the requirements and challenges irrigators face on a day-to-day basis. In those days, Concrete Canvas was a new technology in Africa as well as globally, so competing with traditional lining techniques in the irrigation sector was tough. It didn’t work out at that stage, but I stayed affiliated with Concrete Canvas, and in 2015, Mr.Crawford and Mr.Brewin offered me a job as the business development manager for subSaharan Africa. I started that role in 2016 and have been with the company ever since. In 2020, I took on my current role as new product introduction manager for CCX, our next-generation product, and I emigrated to the UK with my wife and three sons to take up a position at our head office just outside Cardiff in Wales.

Simon CCX
Simon CC Sales Partner Meet

Irrigation Leader: Please introduce Concrete Canvas.

Simon Lester: Concrete Canvas was developed out of a master’s thesis by William Crawford and Peter Brewin. They were looking for a cementitious product that essentially mimicked the performance of a plaster of Paris bandage. Initially, Concrete Canvas was used to create rapidly deployable inflatable shelters that could be used in war-torn or disaster-stricken areas. The shelters were designed to be inflated and then sprayed with a Concrete Canvas surface that cured in position. Within 24 hours, they were habitable. Mr. Crawford and Mr. Brewin quickly realised, though, that the shelter skin had much greater potential in erosion-control applications such as lining ditches and protecting slopes. In 2009, Concrete Canvas became commercially available on an industrial scale. It was initially manufactured in Pontypridd, in South Wales, but as demand has grown, we’ve had to increase production capacity, resulting in a move to our current premises in Pontyclun. Today, nearly 90 percent of our products are exported around the world to some 80 countries. Our core applications are ditch and canal lining, slope protection, the remediation of existing concrete infrastructure, weed suppression, and secondary containment applications.

CCX Installation in the US
Simon installing CCX

Irrigation Leader: How long have you been operating in the United States?

Simon Lester: Our U.S. company officially opened in Houston in 2021. We used to operate on a purely distribution basis, with several distributors across the country covering different territories and sectors. Melanie Fuhrman is the general manager of Concrete Canvas USA and heads up a great in-country team covering sales, technical matters, and logistics.

Irrigation Leader: How thick is CCX?

Simon Lester: CCX-M, used for canal lining, is 0.4 inches thick, with the addition of a 12-mil linear low-density polyethylene geomembrane backing. CCX-M is typically used to replace 2–4 inches of cast-in-situ concrete, shotcrete, or precast concrete elements, with or without a geomembrane underlay. The stock roll length is 164 feet long by 6.3 feet wide, equating to approximately 1,000 square feet per roll.

Simon at the CCUSA Partner Meet

Irrigation Leader Magazine

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